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Digital Marketing Articles

News, insights, and tips from the CIPHER team

Digital Marketing Articles

  • What is Social Listening? How to Use It to Grow Your Business

    How to market to meet the needs of customers? “Social Listening” has become an important tool in Social Media Marketing that should not be overlooked. Because the voice of the customer allows businesses to adjust their marketing strategies to meet the needs of customers more. When you know what people are talking about

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  • What is Social Media Marketing? field-rank_math_title

    What is Social Media Marketing? Strategies that contribute to business growth in the digital age! Social media marketing is the use of platforms to promote business to target groups. Marketing through these channels is easy to reach customers, making social media a key platform for entrepreneurs to increase their sales

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  • What is a Sitemap? A Website Map That SEOs Must Know

    SEO's success in websites is not only about writing good content or choosing the right keywords, but there are many other factors that influence Google's ranking. One of them is Sitemap , also known as the "Site Map," a tool that helps Google better understand the structure of websites, enabling indexing. The website's

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  • What is an influencer? Promote your business professionally

    Influencer is What ? Nobody's gonna be here in a minute. Don't know the influential influencer in an online world where online content is plentiful. Choosing to help them promote their business has become an increasingly important and effective strategy, especially in online marketing where reaching the target audience

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  • What is Google My Business? Pin your business on Google Maps

    Using tools that enhance your business visibility is important, and one of them is Google's free tool, Google My Business , which makes it easier for customers to find your business on Google Search and Google Maps . Setting up business profiles through Google My Business allows them to easily discover important busine

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  • What is Marketing Mix? 4Ps of Marketing Strategy

    What is Marketing Mix ? I believe that marketers must have heard of it before. Marketing Mix is ​​like a ready-made formula that all marketers use to plan and implement strategies for products or services. Of course, the 4Ps are the main elements that allow businesses to design strategies that are appropriate for custo

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  • What is SWOT Analysis? An effective business analysis

    What is SWOT Analysis? This is a question that many businesses wonder when starting to analyze internal and external factors. By assessing the strengths, weaknesses, opportunities and obstacles that affect the business To develop marketing strategies and campaigns Whether it is sending Email Marketing with CRM or doing

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